Brand Loyalty through influencers and Storytelling

Brand always tries to get the niche image for itself. So the brand chooses a story behind its existence and lifts its awareness through various blogs, shout outs, caricatures which gives it a grotesque effect in the most rewarding way. The social shout outs are being created by influencers and platform stars or if the budget is big then a social post or tweet by a celebrity is to create a wave of the image of the brand in the market. Airbnb is one such example where it showed its positioning by a long wall with chains in an animation to build a image that it has a strong foundation. The artistic impression laid by the animator and its creation has led an image in the minds of its loyal that it has come a long way to be in the journey. Similar image is being portrayed by land rover which showed its journey through blogs that it’s a strong powerful brand image as a British. The other way of doing the same is through referrals, where you can enhance the customer delight through freebees scaling its own product. Dropbox does this well by giving 500 megabytes of free space to its customers increasing the delight. There are several ways of doing brand awareness through blogging, contests, guest blogging or forming a partnership with other blogs. Another way is the audience strike through hashtag; more promising to spread the message to a wide range of audiences. Bring humor in the social media posts as most customers relate to the posts of humorous way  of storytelling.